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The National Center for Health Development (NCHD), Ministry of Health, implemented BCC activities targeting married men aged 18 to 45 years and residing in the selected project sites of Bayanzurkh and Songinokhairkhan Districts under a project commonly known as “Wise and Caring Husband.”
The NCHD’s main strategy was information dissemination through male volunteers in collaboration with the local government and health personnel at family health clinics . In addition to interpersonal communication, the local mass media was also utilized to send messages to a wider audience, such as through TV spots and billboards with the same messages and common motif. |
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The project’s final evaluation showed improvements in various aspects, including both knowledge and behavior change among married men. Knowledge of danger signs during delivery rose from 50% to 54% for bleeding, 5% to 11% for fainting/convulsions, 32% to 45% for delivery prolongation, and so on. Furthermore, the number of husbands accompanying their wives for antenatal care was 100% in men who were exposed to 3-4 intervention activities, compared to 86.8% among men with no exposure to project intervention. The project in Mongolia showed less progress compared to the project in the other two countries, Indonesia and Myanmar, because the target population in Mongolia was in the outskirts of Ulaanbaatar City and was highly mobile. |
